In addition, Mozilla CEO Chris Beard was an outspoken critic (opens in new tab) of Microsoft's decision to overhaul Edge to Chromium, the same engine Google uses for Chrome. Looking at market share figures from StatCounter, Firefox is roughly neck-and-neck with Edge, with each claiming a less than 3.5 percent stake, versus Chrome at nearly 64 percent (Safari sits at 19 percent). Mozilla obviously has a vested interest in figuring out ways to influence public perception, with regards to browser choice. We found that reading priming messages about Mozilla Firefox improved participants’ perceived performance of Firefox over Google Chrome, suggesting a potential opportunity for smaller companies to compete against large companies with an established brand," the researchers concluded.
"In our study, we primed users to influence the perceived performance of web browsers through an online survey. Not surprisingly, participants tended to recommend the browser they perceived as faster or otherwise had a preference to using.Īfter presenting participants with online articles touting performance improvements in Firefox, they were 18 percent more likely to "endorse Firefox as faster."
As part of the study, the researchers rounded up 1,495 participants, many of which arrived with the preconceived notion that Chrome is faster than Firefox, rather than the other way around (nearly 39 percent versus 30.5 percent).
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